How Switching to Sustainable Retail Hangers Can Benefit Your Company in 4 Ways?
4 Significant Benefits by Going Green with your Retail Hanger
September 28, 2015
Plastic retail hangers haven’t been changed in over 60 years. They’re so hated by retail floor staff and consumers alike that it’s a wonder they’re still in use. They’re mistakenly considered to be cheap. But the real cost of a plastic retail hanger is more than the price paid for it.
Green product design company, Ditto Sustainable Brand Solutions has reimagined the much despised retail hanger to work better, more efficiently and with 100% zero waste.
How much of a game-changer is the new sustainable hanger in retail platforms? Here are 4 ways that an ecological hanger can change a retailer’s bottom line:
1. Increased Sales –
By swapping out to a new, sustainable hanger, retailers can fit up to 50% more garments on retail racks. More product = increased sales. Sustainable hangers also speak to a younger more discriminating client who shop their convictions.
2. Marketing/Branding Add-ons –
Sustainable Hangers add a new marketing platform to show your brand’s ecological initiatives. The added room for information, the ability to match your company’s brand look, all focus attention on your green efforts and philosophy. Hangers with QR codes can go home with the consumer, who can scan them later to find out about future sales, special promotions, new lines or even fill out surveys.
3. Shipping Savings –
For apparel companies that ship their garments on hangers, sustainable hangers can save up to 20% and more in shipping costs. Spread out across the entire logistical chain (more garments in cartons, trucks and containers; fewer man hours loading and unloading; less room taken in distribution centers) the savings end up paying for themselves.
4. 100% Zero Waste –
85% of plastic hangers are thrown out at retail stores. Sustainable Hangers are recyclable both at the retail level (with cardboard boxes) or at the consumer’s curbside collection service. Add on their only using recycled material (unlike virgin plastic for regular retail hangers) and the benefits are enormous.
OIA Global (www.oiaglobal.com), a provider of worldwide logistics, packaging, and materials sourcing and Ditto Sustainable Brand Solutions (DittoSBS.com), a green product design company, have announced a joint marketing agreement creating an innovative program for shipping and retailing called Garments on Ditto. This breakthrough is engineered to make shipping on hangers, commonly known as “Garments on Hanger” (GOH) far more efficient and will allow retailers to replace the billions of one-use, virgin plastic hangers now going into landfills every year.
Global Trade Magazine Lauds Garments on Ditto
Global Trade Magazine Reports on OIA and Ditto's Garments on Ditto Program
September 21, 2015
Global Trade Magazine, an industry leader in international logistics, reports on OIA Global and Ditto Sustainable Brand Solutions breakthrough Garments on Ditto Program.
Ditto & OIA Global go Live with Garments on Ditto!
Garments On Ditto reinvents shipping, marketing and retailing clothing for the retail world.
July 24, 2015
OIA Global, the leading provider of worldwide logistics, packaging, and materials sourcing and green product design company and Ditto Sustainable Brand Solutions have announced a joint marketing agreement creating an innovative program for shipping and retailing called Garments on Ditto.
This breakthrough program ships garments far more efficiently and will allow retailers to replace the billions of one-use, virgin plastic hangers now going into landfills every year. Steve Akre, OIA’s EVP of Business Development said “retailers can reduce shipping and warehousing costs up to 20% and achieve significant sustainability advances using the Garments on Ditto program.”
Garments on Ditto is a truly industry-changing program that eliminates the wasteful and toxic trend of shipping clothing on plastic retail hangers and replacing them with a sustainable and recyclable alternative providing multiple benefits such as:
• More Sustainable/Efficient Shipping: Up to 20% more efficient with savings in all shipping costs.
• More Sales per Retail Square Foot: Up to 50% more garments hung in retail stores.
• More Marketing Add-0ns: 100% more marketing value with branding, messaging and QR codes that go home with the consumer.
• Zero Waste: 100% recyclable either at the retail store or in consumers' curbside recycling programs.
• 100% Nontoxic: Soy-based inks and starch-based adhesives – no heavy metals, chlorine, or formaldehyde.
Ditto’s innovations team worked closely with OIA Global to design a program that proved Garments on Ditto significantly reduces the cost of shipping at every step of the logistics chain, from overseas clothing manufacturer to retail sales to disposal of the hanger at the store. And the program brings with it a previously unheard of ability to market and communicate with consumers in new and exciting ways.
Key to this program is the Ditto Hanger, made from 100% recycled paper fiberboard. Tested for over 8 years in retail stores around the world, the Ditto Hanger is extremely durable, has marketing and retail benefits not possible with plastic hangers and is 100% recyclable anywhere.
For the last 30 years more and more companies are shipping clothing to the United States on single-use, plastic hangers in a program called “Garments on Hangers” (GOH). Studies have shown that 85% of all retail plastic hangers are thrown out at the store level, resulting in a staggering 34 billion plastic hangers going into landfills annually (enough to fill 19.6 Empire State Buildings). That translates to 19.4 million virgin plastic retail hangers being thrown away at stores across the country every day.
“Most people think those plastic hangers in stores are used over and over again.”, said Ditto’s founder and CEO, Gary Barker. “In Garments on Hanger programs, the plastic hanger is put on the clothing overseas and shipped to the store in the US. Once the garment is sold, there’s no reuse for the plastic hanger, so into the dumpster it goes.
“We were able to show that this cheap, single-use plastic hanger isn’t as cheap as we thought, actually costing almost 10 cents more per garment to ship, including the remarkable 3-cent cost to dispose of each plastic hanger – retailers are paying a premium to send tons of plastic to our landfills.” With cost savings like this, and the additional marketing and retail benefits, Garments on Ditto not only costs less, but is good for the environment as well.
“We consider the Garments on Ditto program a good example of solving major problems by simply being smarter in the way products and systems are designed.”
The Garments on Ditto program launches in August 2015.
Garments on Ditto is a innovations partnership with OIA Global and Ditto Sustainable Brand Solutions.
Hazardous Waste Collection Containers for Home Use
Arrow Award leads to collaboration and development of innovative and green household hazardous waste collection containers for home use
June 29, 2015
A collaboration between three organizations has led to the design and production of a set of simple collection containers for batteries and fluorescent bulbs that are easy for Marin County residents to use in their homes. The new collection containers designed by Ditto Sustainable Brand Solutions will be made available by the Marin Household Hazardous Waste (HHW) Facility to their residential customers starting this July.
Ditto and the Marin HHW Facility joined forces after Ditto won the 2013 Green Arrow award from the California Product Stewardship Council. The Green Arrow Award is given to companies that redesign products to reduce toxics and be recyclable.
“We were very excited when we heard we won the 2013 Green Arrow Award from the California Product Stewardship Council,” said Ditto’s founder and CEO Gary Barker. “Ditto’s core mission is to design beautiful and non-toxic products and do it in a way that keeps them out of landfills and the Award is a recognition of that effort,” said Heidi Sanborn, Executive Director of the California Product Stewardship Council (CPSC). “Perhaps one of the best advantages to winning the award is the collaboration and networking opportunities provided through ongoing support from CPSC to encourage like-minded companies to work together.”
And collaboration is exactly what happened when the Marin HHW Facility was looking for new outreach materials that wouldn’t just be tossed into a landfill. “When I was looking to produce unique, consumer recycling bins for batteries and fluorescent bulbs, I remembered learning about Ditto through a meeting arranged by CPSC. I was so inspired by Ditto’s stewardship that I knew right away that Ditto was the right company to partner with,” said Kathy Wall, Marin HHW Facility’s Household Hazardous Waste Coordinator. Marin County and the City of San Rafael have both adopted a goal to be zero waste by 2025.
“We worked closely with Kathy to come up with a set of collection boxes that were fun, informative and practical at the home level,” said Barker. “The idea was to design a simple collection bin for the batteries and fluorescent bulbs, then cover the surface with bold graphics and facts about recycling.”
According to Wall, “Our goal was to make recycling easy and fun while educating consumers on how to keep harmful substances out of landfills and Ditto has helped us do that!”
The benefit of receiving the Green Arrow Award goes far beyond the plaque that hangs on Ditto’s wall. “It’s a confirmation of their mission statement of intelligent product design and an entry into the club of other companies working to innovate ways to keep precious materials out of landfills and in the materials loop,” said Sanborn. “The collaboration of Ditto, the Marin HHW Facility and CPSC shows just what can be accomplished when like-minded organizations work together.”
If you live in Marin County and would like a battery or a fluorescent bulb box for safe and convenient collection in your home, please call the Marin HHW Facility at 415-485-6806. Arrow Awards Applications are easy to complete and 2015 applications are due Midnight Monday June 29th from CPSC’s website at www.calpsc.org
Ditto Chosen Best Product of 2014 by VMSD
Ditto Awarded Editor's Best Choice for 2014
December 1, 2014
The editors of Visual Merchandising/Store Design magazine have chosen Ditto Hangers as one of a handful of Best Products for 2014 in their December Issue. Ditto's breakthrough Ziggurat Hanger, designed for Adidas for their SLVR stores in NYC and Paris, proved once again that a sustainable product can be beautiful, functional and elegant.
Ditto Featured in the Eco Design issue of Design Magazine
Ditto Hanger Goes International Eco Design
June 20, 2014
CEO and founder, Gary Barker, is interviewed about the genesis of eco design and how the Ditto Hanger is a perfect example of it done right. Gary describes how Ditto battled against a commodity that hadn't seen innovation in decades (plastic retail hangers) and designed a more efficient, more effective, multi-layered retail display that actually sells more garments. The interview is with DESIGN Magazine's Stephanie Yang and Linda Lee.
Ditto Recognized as One of the Top 84 B-Corps for Environmenetal Impact
May 1, 2014
Ditto Sustainable Brand Solutions is one of 84 companies worldwide recognized by the nonprofit B-Lab for creating the most positive environmental impact. The ‘B Corp Best for the Environment’ list honors businesses that earned an environmental impact score in the top 10% of all Certified B Corporations on the B Impact Assessment, a rigorous and comprehensive assessment of a company's impact on its workers, community, and the environment. Honorees were recognized among micro, small and mid-sized businesses.